Lasted for 20 days to the “standards Olympic Games” as the theme of the Tenth China Hangzhou West Lake International Expo (hereinafter referred to as the West), the costumes on October 18 since its opening, more than half of stroke. Weekdays on the crowded West Lake, during which time it is to attract universal friend, West Lake, the surging flow of people worthy comparable to the lake.

First time to participate in the West, its lasted so long, rich in content and form of new to the reporter left a deep impression. In the current economic situation, the 2008 China (Keqiao) International Textile Exposition (hereinafter referred to as Textile Fair) is particularly interesting, and at the same time, the second session of the Electronic Information Expo, the APEC Business Advisory Council Asia-Pacific SME Summit, global network operators General Assembly and financial services and IT International Symposium overwhelming.

Concern Hangzhou City focused on creating investment platform – 2008 West Investment and Cooperation Week “, Japan Economic and Trade Cooperation Fair, outsourcing many investment topics Fair, at home and abroad in a variety of forms to The merchants recommended investment and cooperation projects, many venture opportunities.

Luo Jun, told reporters that the favorable factors of success: Premier Wen Jiabao pointed out that the national financial work conference, adhere to the requirements of financial services in the nature of the real economy, firmly grasp a solid foundation for the development of the real economy into the 2012 China’s manufacturing industry from to take different measures to ensure that the funds into the real economy, an effective solution to the problem of financing difficulties of the real economy, high financing costs, resolutely curb the social capital off the real to the imaginary speculation money, money, to prevent the virtual economy over self-loops and expansion, prevent the emergence of industrial hollowing out phenomenon.

Analysis of industry experts, China’s manufacturing industry this year will usher in development opportunities, financing dilemma will likely break the financing environment, development environment will be improved. European and American debt crisis will bring about the weakening of market demand in Europe and America, coupled with the appreciation of the renminbi is a general trend, therefore the export-oriented enterprises will face an unprecedented transition pressure. Luo said the risk of real estate bubble has been sounding the alarm on China’s economy, “the 12th Five-Year” period China’s economy must rely on new industry development opportunities to further adjust the industrial structure, to achieve sustainable development. Therefore, China should and must return to the era of the real economy, to lay a solid economic base to continue to further deepen the process of industrialization.

Accordance with the contract goods “clearance” (ie, the consignee declared to the Customs and go through the formalities of the provisions), the payment of customer delivery. But the other said the recent financial strain, intended to slow a few days to mention.

After taking into account the relationship between them has always been good, and accumulated hundreds of millions of dollars of business dealings, He Chao is no reminder was too tight. But customers repeatedly delayed, so that his guilty mind whispered.

Ho calculated that a bill of goods pressure in Hong Kong, the owner must pay demurrage, including warehouse rental and lag counter charges, two months doing light warehouse rent is $ 2,573, while the lag counter charges rolling to a total of € 1,900 (equivalent to 2400 U.S. dollars).

“Jiasheng shoe factory is export sport shoes, boots, sandals, slippers, mainly export-oriented U.S. and European markets”, September 8, Jiasheng shoe counterparts Wang and the reporter came to the ruins of the factory door, at a time of noon, the past, the scale of about 2000 workers in the plant area employees are very few “order too little, and profits continued to decline.” Jiasheng shoe factory employees calmly told reporters, “the boss automatically selects the liquidation, no arrears wages and salaries. ”

Closure of the plant materials recycling industry to the most sensitive to the bankruptcy of the enterprise was undoubtedly recycling, materials recycling companies in Dongguan Shun Ying Chen expand the business to know the status quo, “factory closures in reducing compressed size is increasing, and are waiting for orders picked up in the adjustment the arrival. ”

Dongguan Foreign Trade and Economic Cooperation Bureau data show that from January to July this year, the city’s total exports of $ 28.739 billion, down 23.1 percent over the same period last year, exports amounted to $ 4.985 billion in July, have improved significantly as compared to January-June.

January 15, the review group of experts of the provincial Environmental Protection Bureau of the Guanghai Town, Taishan City, the Great Sandy Environmental Protection Industrial Zone assessment after the Dasha sewage processing plants and two leather in the region pre-production enterprise, carefulinspection, review group unanimously passed the acceptance. This marks the the Guanghai Town, Taishan City, Dasha green industrial zone is expected to become the province is the only leather designated production base.

Dasha Environmental Protection Industrial Park is the province of the few leather industry gathering area, a planned 5,000 acres of land, a development of nearly 2,000 acres. The region of large sand leather base is a project approved by the provincial Environmental Protection Bureau and the consent of the Jiangmen city government, a unified fixed point, a specialized area of unified planning and leather products. Leather processing are highly polluting industries, environmental pollution treatment must be strictly in accordance with the relevant national and local emission standards do a good job. In 2004, the Industrial Zone, commissioned by a professional company in Shenzhen City, design and construction of large sand sewage treatment plants, sewage treatment plants and industrial areas of the main project designed construction, and use. In October 2007, 9.27 million yuan investment, industrial district with 4000 tons of sewage, a sewage treatment plant approved by the Provincial Environmental Protection Bureau to check into the trial run, a better solution to the contradictions of economic development and environmental protection for merchants to set up factories provide a suitable carrier. The the Dasha green industrial zone have been recruited into foreign-funded enterprises nine, three have been completed and the leather business, an ongoing plant construction companies, ready to approach infrastructure 4. The acceptance will be more leather enterprises have settled down in the Industrial Zone to lay the foundation for the Great Sandy Environmental Protection Industrial Zone is expected to become the province is the only leather designated production base.

Some might say: “brand, after all, a minority, and attention to brand building enterprise is not necessarily able to successfully create a brand, even if the brands, but also closed down because of poor management, how do you say that these enterprises failed because do not attach importance to brand building?

My answer is, there are many facts to prove that they do not pay attention to brand building.

The most obvious fact is that many of the withdrawal of Korean left a lot of debt, the key management personnel quietly escape. Ask even the most basic sense of social responsibility, how to build the brand?

I can not say that all of the brands with a high degree of social responsibility and to return to the community as a charitable enterprise, but the most basic sense of social responsibility, or should have, at least not in arrears of wages, can not escape debt.

Run in the upgrading of the road

A beautiful bag is always female fashion around the pet.

- Times reporter Du Xuefang

The huge consumer market for Chinese leather goods brand promotion to create an opportunity, foreign luxury brands entered and expansion to accelerate the domestic leather industry branding process. Faced with the unprecedented severe domestic trouble and foreign invasion, but also shoulder the heavy mission, how break out of an encirclement to seek sustainable development become the catalpa Yuan hillock18 professional leather market common topic on.

Business environment:

The enterprise upgrades call business upgrade

Due to the spontaneous formation reason, catalpa Yuan hillock leather merchants in the market many tests under various sequelae of exposure. Catalpa Yuan hillock of 18 professional market headed people deeply feel: the professional leather Market located in the industrial environment is changing, and the changes of forcing them to optimize their business environment in order to adapt to market requirements.

After 20 years of development, catalpa Yuan hillock professional market in the service of the leather enterprises is gradually changing from small to big, enterprise market development capability has been enhanced, some enterprises have to establish and develop its own marketing network strength, to traditional specialized market dependence degree decreased. On the other hand, the terminal consumption market changes, so that the leather enterprises pay more and more attention to its own brand image, and no longer satisfied with the traditional professional market pure venues and primary property services, pay more attention to seek their own corporate image, product image to match the professional market, professional market and the increasingly high demand.

To this, some in the industry think, it is necessary to catalpa Yuan hillock leather market hardware upgrades in the round, improve the catalpa Yuan hillock professional leather market overall grade, removal of Catalpa Yuan hillock is dirty, random, poor phenomena, to improve the catalpa Yuan hillock leather market business environment.

The scope of services:

From bystander into industry participants

And hardware upgrade synchronism, nature is a software. Professional leather goods market to take the brand development path, the key lies in the business for the provision of quality services. In addition to standardized management, professional leather market should also think about how to leather goods enterprises to provide high-end business extension services and value-added service issues.

There are industry experts pointed out that, the professional market as a commercial property rental and management, more should from property management angle design and provide customer service act. In order to establish catalpa Yuan hillock market professional services brand, need from the higher level of planning and design of its commercial services. At this level, requirements of Catalpa Yuan hillock leather market out of tangible property interests limitation, completely into the service of the leather industry in the District, from a bystander into industry participants and service, and the leather enterprises form a long-term strategic relationship, make the product brand, service brand and promote each other. Only in this way, catalpa Yuan hillock professional leather goods market in order to develop a more broad space for development.

Marketing strategy:

Do the world famous China Leather City

Catalpa Yuan hillock professional leather market to continue its prosperous situation, be on the way to the international standard, and actively implement the overseas marketing strategy, increase the competition ability of the international market. The reporter learned from the Baiyun District, Baiyun District government will be in Guangzhou Baiyun world leather trade center as the core, to start to build” China Leather City” strategy, the” cloud ” into the world of leather industry of regional brand.

The expert thinks, at present a kind of beneficial attempt is to establish market management services company, with independent economy entity representing the values of all the market, foreign organizations at home and abroad purchasing groups, within the organization of leather goods manufacturers to domestic and international professional trade fairs or exhibitions, trade show, in order to improve the catalpa Yuan hillock and the Baiyun District professional leather market the overall brand image, thereby maximizing invigorated the intangible assets, increase the competition ability of the international market.

Guangzhou leather business association chairman Xu Lisheng also encouraged Guangzhou leather industry characteristic region to quality-oriented, in good faith as the basis, to brand as the goal, to promote regional advantages. He believes this to establish China ‘s excellent product image, to improve the competitiveness of Chinese leather also has strategic significance.

The transaction function:

From a single transaction to all-around service change

To comply with the leather enterprises of scale, brand, internationalization and leather products market, diversified development needs, requires professional leather market from a single transaction to a full range of business services function transformation.

Baiyun world leather trade center director Liu Haoqing told reporters, Baiyun world leather trade center is to create the world ‘s modernization, networking, internationalization,” window ” of the leather trade center, intelligent network, a full range of business is to all-round business services function conversion performance.

Among them, multi-functional conference center and business center for businesses to provide consultation platform; fashion design center is the trend of the distribution; information and data center, information center is intelligent link; logistics center quick response, network lead in all directions; convenient online trading, created the advanced e-commerce platform; zero distance financial services, trading services is also an indispensable function. Baiyun world leather trade center to build a full range of business services is the beneficial attempt, catalpa Yuan hillock professional market development direction direction.

The related links

Leather goods brand of three kinds of management mode

According to the immortal long leather goods sales staff introduction Dan Yong, domestic leather goods brand management pattern mainly has three kinds, the first kind is the registered brand with scattered in the form of wholesale; second are foreign brands authorized agent in China to provincial or regional agents form, between wholesale and retail; third is a franchise in the form of.

Fragmented wholesale: archives mouth is a brand

In order to fragmented wholesale way is currently the major leather city the main form, each stall is a brand, mainly by virtue of personalized products and style to attract customers. The pattern of sales and have no factories in two situations: there are factories focus on producing, no factory focus on product development. Because of this sale mode of less investment risk small, if the goods are suitable for the needs of the market, the brand will be able to quickly earn first pot of gold. But when the brand to achieve a certain network and market, the metropolitan development, production, management does not follow to go up, or is the brand is not always change the stalls in the form of wholesale, intense competition in the market was closed down.

Authorized agent : control terminal is the key

Such patterns present in the domestic each big market is popular. Its practice is a province or region only one agent, agent in their regional counters store or at the same time the development of the next level to join the cabinet or shop. This form is in home is a more mature mode, domestic brands of authorized by the headquarter and provincial agents if it can be attached to the terminal, and the terminal building, strengthening the management, support, brand will have good development momentum. But if you can’t control terminal, then the brand development will have certain difficulty.

Franchise: be anxious for success will fetters the development

At present the domestic leather goods brand in the strict sense of the franchise is scanty, more just some brand in this experiment. Franchising is the focus on the innovation of management concept and establish a sound service system, and many factories and stalls started boss, tend to be anxious for success, setbacks can’t continue to increase investment, the development of the brand are confused or even lose confidence.

Dan Yong thinks, the brand management is the trend of development of the leather goods brand, brand competition is the talent competition, it is manifested in product development, management mode, training system three. Want to become bigger and stronger brand operators should spend more time to study the brand of different development period needs talent, the talented person to use, in order to ensure the coordination operation and smooth development of enterprise.

Guangzhou leather industry circulation the paper interviews

5 years will catalpa Yuan hillock to build” China Leather City” ( Figure)

Tao Zhenguang believes the catalpa Yuan hillock area should build a unified brand.

The version of paper, drawing times reporter Pei Jingyi

From the spontaneous leather goods distribution center to the planning of e-commerce Leather City, Guangzhou Yuan Gang as the caterpillar cocoon, will change into a beautiful butterfly, wings pianfei.

In Guangzhou Baiyun District deputy warden Tao Zhenguang appears, catalpa Yuan hillock values used to rely on the geographical advantages, the future development is inseparable from the government planning. Catalpa Yuan hillock of branding, internationalization will pass a government sector manage meticulously, step by step from the dream into reality.

Train station adjustment to circle the advantages outweigh the disadvantages

Information times : the government is advocated actively guide enterprises to take the road of the brand, you feel that businessmen should how to cooperate with the government?

Tao Zhenguang: Leather if done right itself is a kind of luxury, the same thing, become a brand, the price will rise a few times, this is the so-called brand effect. Catalpa Yuan hillock leather city goes to today, has been the primitive accumulation stage, through imitation, to create brand when. Enterprises do not hit, hit more later, will be more passive. If still in the fake level, in the international market is not competitive, the enterprise own development can enter a new stage.

The government for two years on the catalpa Yuan hillock remediation, a very important link is fake. To protect intellectual property rights, there was fake and shoddy products, the government is not allowed, very rigid regulations.

The government has taken strong measures to fight against fake and inferior commodities, and counterfeit famous brand, intellectual property right infringement phenomenon; on the other hand, to actively guide the leather business, distributors, manufacturers to create their own brands, of course, they can also through commercial means operates, such as agent or buy famous brand sales in China each year, also can be of great benefit.

rprise” Baotuan” to look for business opportunities